Evaluation question 5

How did you attract/address your target audience?

The target audience that we thought was best suited to our film was young adults aged 18 to 25. This is because it involves action, which appeals to a younger audience, and also drugs, which would be suitable for a more mature audience.

Mise en scene

We worked a lot on our mise en scene to try to make it as appealing as possible to our target audience. We did this by using flour to represent drugs, the theme which our thriller revolves around. This will hopefully attract a slightly more mature audience as drugs are considered a taboo and therefore less suitable to a younger audience. We also dressed our actors in a way which would relate to our main themes. The main character (the man in a suit) is dressed in a suit to represent his higher status and class. The girls in our film are dressed in a revealing way to attract the young male audience. We also tried to make the girls look as if they were under the influence of drugs in order to relate to the theme of drugs.

Storyline

Our storyline is about a man getting in trouble with the law and criminal side of London. We chose this storyline because it would involve a lot of action and suspense. This is one of the characteristics that would attract a younger audience.

Soundtrack

The soundtrack that we used in our opening was very subtle, in the sense that the music was fairly quiet and only got loud near the end, but mainly it was just in the background. We did this primarily so the  audience would focus on the shots we used. The music we did add was a slow paced club beat, this would appeal to a younger audience because modern club music, and clubs in general, are mostly frequented by the younger generations.

 Interviews

This is some of the feedback we got from one of our audience members.

This is an interview of one of our actors, describing what we did to promote our thriller to the target audience.